I created Cruelty-Free Kitty in 2014 as I realized the lack of a reliable, all-in-one cruelty-free resource. We grew from being a small blog to the largest cruelty-free resource, and today we’re helping hundreds of thousands around the world choose cruelty-free options and stand against animal testing. My goal is to make it easy for everyone to switch to cruelty-free brands and boycott unethical companies for good, so that together we can raise awareness and call for a global ban on animal testing. Building A Resource You Can Trust When going cruelty-free, I realized just how many brands are trying to mislead us by publishing incomplete animal testing policies or using clever wording. These companies should not be supported, and I’m happy to share their true policies on this site. You can search for any brand to find out if it truly is cruelty-free, or browse the list of cruelty-free brands, where you can filter by category, certifications, vegan status, country, and more. Every brand added to the list is carefully researched, and the list is frequently updated.