Blog-like guide to living your best cruelty-free & vegan life. Ethical elephant, a cruelty-free and vegan lifestyle blog created in 2015 by Vicky Ly. What is this? Ethical elephant is more than just a blog. This is a place inspiring you to live your BEST cruelty-free and vegan life. We hope to inspire and empower you to make kinder choices in what you buy, say, and do. What does it mean to live my best cruelty-free and vegan life? It’s nearly impossible for us all to universally agree on what qualifies as a cruelty-free and vegan life. But in simple terms, we really like The Vegan Society‘s definition: Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose. The Vegan Society So, living your best cruelty-free life means doing the best you can, with what you have, and where you are. It’s not about being perfect or having it all figured out, all we ask from you is to start today and to try your best. When you know more, then you can do more. What do we do? We help you find and discover your next favorite cruelty-free products! Our mission with ethical elephant is to help you find a cruelty-free and vegan option that works for you! Whether you’re on a shoestring budget or have problematic skin, there’s an ethical option for you and we’re here to help you find it! Will you join us in being a voice for the voiceless?